For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
By:
-
Rs 4,295.00
Due to constant currency fluctuation, prices are subject to change with or without notice.
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .
'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
Rs 4,295.00 Ex Tax :Rs 4,295.00
For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be
Rs 2,995.00 Ex Tax :Rs 2,995.00
-120x187.jpg?q6 "Zuleikha")
20%
10%
20%
10%
20%
The Illusion of Choice - 16½ psychological biases that influence what we buy
Rs 5,495.00 Ex Tax :Rs 5,495.00
20%
The Age of Peuaon How Marketi Ate Our Culture
Rs 3,996.00 Rs 4,995.00 Ex Tax :Rs 3,996.00
10%
The Big Idea Why Every Company Needs One
Rs 585.00 Rs 650.00 Ex Tax :Rs 585.00
60%
Elsewhere, U.S.A.: How We Got from the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
Rs 720.00 Rs 1,800.00 Ex Tax :Rs 720.00
The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind
Rs 1,695.00 Ex Tax :Rs 1,695.00
20%
Investing for Beginners
Rs 724.80 Rs 906.00 Ex Tax :Rs 724.80
20%
Social Media (Collins Business Secrets)
Rs 796.00 Rs 995.00 Ex Tax :Rs 796.00
Digital Marketing
Rs 1,500.00 Ex Tax :Rs 1,500.00
20%
Election 2004 - How Bush Won and What You Can Expect in the Future
Rs 899.20 Rs 1,124.00 Ex Tax :Rs 899.20
Traction - How Any Startup Can Achieve Rapid Customer Growth
Rs 3,995.00 Ex Tax :Rs 3,995.00
The Illusion of Choice - 16½ psychological biases that influence what we buy
Rs 5,495.00 Ex Tax :Rs 5,495.00