Great Asian Brands: Tiger Beer by Jacky Tai (2008) Paperback Paperback – November 1, 2008
By:
-
Rs 400.00
- Rs 1,000.00
- 60%
You save Rs 600.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
We're
offering a high discount on this book as it is slightly damaged
How did a beer that originated in Singapore in 1932 go on to be served in over 60 countries and become one of the most acclaimed drinks brand in the world? The drinks and beverages sector is one of the most intensely competitive in business today. Branding is an essential element in a company's efforts to differentiate itself and win the loyalty of customers in this sector. This book tells the story of the Tiger Beer brand, from its humble beginnings in 1932 to its extraordinary growth and worldwide recognition. Few brands from Asia have managed to enter an established market on a global scale such as Tiger has. Based on original interviews with the key players, Jacky Tai unravels the Tiger brand, debunks the myths, and sets out the lessons of Tiger's success in this engaging book.
60%
Great Asian Brands: Tiger Beer by Jacky Tai (2008) Paperback Paperback – November 1, 2008
Rs 400.00 Rs 1,000.00 Ex Tax :Rs 400.00
-120x187.jpg?q6 "Zuleikha")
10%
10%
15%
10%
15%
10%
10%
15%
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
10%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,215.00 Rs 1,350.00 Ex Tax :Rs 1,215.00
15%
The Credit Crunch
Rs 335.75 Rs 395.00 Ex Tax :Rs 335.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,695.50 Rs 2,995.00 Ex Tax :Rs 2,695.50
50%
Smart Trust
Rs 1,147.50 Rs 2,295.00 Ex Tax :Rs 1,147.50
15%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 675.75 Rs 795.00 Ex Tax :Rs 675.75
15%
Cracking Difficult Competitors
Rs 382.50 Rs 450.00 Ex Tax :Rs 382.50
15%
The Gods That Falled
Rs 297.50 Rs 350.00 Ex Tax :Rs 297.50
10%
Building Social Business The New Kind Of Capitalism That Serves Humanitys Most Pressing Needs
Rs 360.00 Rs 400.00 Ex Tax :Rs 360.00
10%
15%
15%
A System So Magnificent It Is Blinding - LONGLISTED FOR THE WOMEN’S PRIZE FOR FICTION 2023
Rs 2,375.75 Rs 2,795.00 Ex Tax :Rs 2,375.75
15%
The Invitation-Only Zone: The True Story of North Korea's Abduction Project
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
10%
The Folly of Empire: What George W. Bush Could Learn from Theodore Roosevelt and Woodrow Wilson
Rs 1,782.00 Rs 1,980.00 Ex Tax :Rs 1,782.00
10%
Nickelodeon PAW Patrol: Pup-tastic Halloween - A Spooky Lift-the-Flap Book
Rs 1,615.50 Rs 1,795.00 Ex Tax :Rs 1,615.50
50%
The Knitters Gift: An Inspirational Bag of Words Wisdom and Craft
Rs 150.00 Rs 300.00 Ex Tax :Rs 150.00