Including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Boardroom Entrepreneur is the...

The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; • SMALL BUSINESSES • START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur...