Sensory Marketing
By: B. Hultén
-
Rs 841.75
- Rs 1,295.00
- 35%
You save Rs 453.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Publication Date:
21/05/2009
Number of Pages::
196
Binding:
Hard Back
ISBN:
9780230576575
Categories:
Publisher Date:
21/05/2009
Number of Pages::
196
Binding:
Hard Back
ISBN:
9780230576575
Categories:
Business & Management,
Sales & Marketing,
Entrepreneurship & Business Strategy,
Chevron Pakistan,
Business & Management,
Non Fiction,
Let's Read More FLAT 15% OFF,
Sale,
Let's Read More FLAT 15% OFF,
Sale,
Let's Read More FLAT 15% OFF,
Sale,
Let's Read More FLAT 15% OFF,
Sale,
35% OFF,
11.11 Sale UPTO 90% OFF,
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.