Killer Brands - Create and Market a Brand That Will Annihilate the Competition

Availability:

In Stock

Killer Brands - Create and Market a Brand That Will Annihilate the Competition

By: Frank Lane

(0)

Rs 327.25
Rs 595.00
45%

You save Rs 267.75.

Pay in 3 Installments of

Rs. 125

Due to constant currency fluctuation, prices are subject to change with or without notice.

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Publication Date:

12/04/2007

Number of Pages::

224

Binding:

Paper Back

ISBN:

9781598691238

Categories:

Business & Management

Book Bazaar Upto 80% Off

Books

Sale

Chevron Pakistan

Business & Management

Non Fiction

45% OFF

11.11 Sale UPTO 90% OFF

Book Details

Publisher Date: