War in the Boardroom
By:
-
Rs 776.75
- Rs 1,195.00
- 35%
You save Rs 418.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Renowned business gurus al and laura ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution lies not in what we think but in how we think theres a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? a person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? a person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the ries thought-provoking observations--culled from years on the front lines--support this conclusion, including: management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the worlds most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (nokia, nintendo, and red bull) while others decline (saturn, sony, and motorola). In doing so, they sound a clarion call: to survive in todays media-saturated society, managers must understand how to think like marketers--and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from al and laura ries, war in the boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
| Book | |
| What's in the Box? | 1 x War in the Boardroom |
35%
35%
Focus: The Future of Your Company Depends on It Edition: first
Rs 906.75 Rs 1,395.00 Ex Tax :Rs 906.75
-120x187.jpg?q6 "Zuleikha")
20%
35%
55%
45%
55%
45%
45%
SuperHubs: How the Financial Elite and Their Networks Rule our World
Rs 907.50 Rs 1,650.00 Ex Tax :Rs 907.50
55%
The Courage to Act: A Memoir of a Crisis and Its Aftermath
Rs 1,077.75 Rs 2,395.00 Ex Tax :Rs 1,077.75
20%
45%
The Mysterious E-mail
Rs 233.75 Rs 425.00 Ex Tax :Rs 233.75
20%
The Black Swan The Impact Of The Highly Improbable
Rs 2,636.00 Rs 3,295.00 Ex Tax :Rs 2,636.00
25%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,012.50 Rs 1,350.00 Ex Tax :Rs 1,012.50
20%
The Credit Crunch
Rs 316.00 Rs 395.00 Ex Tax :Rs 316.00
20%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,236.00 Rs 2,795.00 Ex Tax :Rs 2,236.00
20%
Smart Trust
Rs 1,116.00 Rs 1,395.00 Ex Tax :Rs 1,116.00
35%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 516.75 Rs 795.00 Ex Tax :Rs 516.75
25%
Cracking Difficult Competitors
Rs 337.50 Rs 450.00 Ex Tax :Rs 337.50
20%
The Gods That Falled
Rs 280.00 Rs 350.00 Ex Tax :Rs 280.00
45%
SuperHubs: How the Financial Elite and Their Networks Rule our World
Rs 907.50 Rs 1,650.00 Ex Tax :Rs 907.50
55%
The Courage to Act: A Memoir of a Crisis and Its Aftermath
Rs 1,077.75 Rs 2,395.00 Ex Tax :Rs 1,077.75
20%