Key Account Management in Financial Services (With CD)

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Key Account Management in Financial Services With CD

By: Peter Cheverton

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Key Account Management in Financial Services has been written in response to customer demand. Using specific, tailored examples and case studies from global financial services companies, this book provides marketing professionals in the financial services sectors with expert advice on marketing and selling their financial products to large clients. Compiled from original in-depth research and interviews, the book takes you through the process of understanding, analyzing, planning, implementing, and performance monitoring, so it can be used as a "before, during, and after" guide to practical implementation. The free CD-ROM contains KAM analysis software and planning tools.

Publication Date:

01/04/2010

Number of Pages::

100

Binding:

Paper Back

ISBN:

9788175545304

Categories:

Education and Reference

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