The Power of Cult Branding
By: N/A
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Identifies the seven characteristics of "cult brands," or products whose loyal customers are responsible for a large percentage of their marketing, profiling such brands as Star Trek and Harley-Davidson to explain how companies can enable effective branding. 15,000 first printing.
Publication Date:
01/01/2002
Number of Pages::
226
Binding:
Hard Back
ISBN:
RP9780761536949
Categories:
Publisher Date:
01/01/2002
Number of Pages::
226
Binding:
Hard Back
ISBN:
RP9780761536949
Categories:
We are offering a high discount due to slightly damage.
Identifies the seven characteristics of "cult brands," or products whose loyal customers are responsible for a large percentage of their marketing, profiling such brands as Star Trek and Harley-Davidson to explain how companies can enable effective branding. 15,000 first printing.