The LEGO Story - How a Little Toy Sparked the World's Imagination
By: Jens Andersen
-
Rs 4,945.50
- Rs 5,495.00
- 10%
You save Rs 549.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
“Absolutely essential reading for every LEGO fan.” —Blocks
The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company
"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
An International Bestseller
“Absolutely essential reading for every LEGO fan.” —Blocks
The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company
"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
An International Bestseller
The LEGO Story - How a Little Toy Sparked the World's Imagination
By: Jens Andersen
Rs 4,945.50 Rs 5,495.00 Ex Tax :Rs 4,945.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
World Order: Reflections on the Character of Nations and the Course of History
By: Henry Kissinger
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
Lost Connections: Why You’re Depressed and How to Find Hope
By: Johann Hari
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
LEGO Disney Princess Build Your Own Adventure
By: Tim Johnson
Rs 3,595.50 Rs 3,995.00 Ex Tax :Rs 3,595.50
Lego Activity Doodle Book with Minifigure
By: Centum Books Ltd
Rs 1,015.75 Rs 1,195.00 Ex Tax :Rs 1,015.75
LEGO DC SUPER HEROES: Handbook - Paperback
By: Greg Farshtey
Rs 1,525.75 Rs 1,795.00 Ex Tax :Rs 1,525.75
LEGO Legends of Chima # 6: Playing With Fire - Hardcover
By: Yannick Grotholt
Rs 1,147.50 Rs 2,295.00 Ex Tax :Rs 1,147.50
LEGO Ninjago Character Encyclopedia New Edition: With Exclusive Future Nya LEGO Minifigure
By: Simon Hugo
Rs 2,695.50 Rs 2,995.00 Ex Tax :Rs 2,695.50
The LEGO Story - How a Little Toy Sparked the World's Imagination
By: Jens Andersen
Rs 4,945.50 Rs 5,495.00 Ex Tax :Rs 4,945.50
World Order: Reflections on the Character of Nations and the Course of History
By: Henry Kissinger
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
Lost Connections: Why You’re Depressed and How to Find Hope
By: Johann Hari
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
You're the Best: Uplifting Quotes and Awesome Affirmations for Absolute Legends
By: Summersdale Publishers
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
Usborne First Reading The Hare and the Tortoise
By: Mairi Mackinnon
Rs 675.75 Rs 795.00 Ex Tax :Rs 675.75
Allen Carr's Easy Way to Stop Smoking: Read this book and you'll never smoke a cigarette again
By: Allen Carr
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
How to Relax: Tips and Techniques to Calm the Mind, Body and Soul
By: Summersdale
Rs 2,120.75 Rs 2,495.00 Ex Tax :Rs 2,120.75
Preemption: A Knife That Cuts Both Ways (Issues of Our Time)
By: Alan M. Dershowitz
Rs 340.00 Rs 400.00 Ex Tax :Rs 340.00
Scientists: My First Heroes - Board book
By: Campbell Books
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
Beyond the Selfie - The Art of Self Portraiture in the Digital Age
By: Rosie Hardy
Rs 5,035.50 Rs 5,595.00 Ex Tax :Rs 5,035.50
Building Berlin Vol 13 The latest architecture in and out of the capital
By: Architektenkammer Berlin
Rs 10,795.50 Rs 11,995.00 Ex Tax :Rs 10,795.50
The Truth: An Uncomfortable Book About Relationships
By: Neil Strauss
Rs 1,525.75 Rs 1,795.00 Ex Tax :Rs 1,525.75
The Stress Workbook - Transform Stress Through the Power of Compassion
By: Maureen Cooper
Rs 3,140.75 Rs 3,695.00 Ex Tax :Rs 3,140.75
The Gentle Art of Spiritual Discernment - A Guide to Discovering Your Personal Path
By: Pierre Pradervand
Rs 3,310.75 Rs 3,895.00 Ex Tax :Rs 3,310.75
The Geek Way - The Radical Mindset That Drives Extraordinary Results
By: Andrew Mcafee
Rs 3,865.50 Rs 4,295.00 Ex Tax :Rs 3,865.50
Five Go Adventuring Again: Book 2 (Famous Five series) - Paperback
By: Enid Blyton
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
Meray Aaqa (PBUH) Meray Sahib (PBUH) Mera Rasool (PBUH)
By: Prof. Ahmad Rafique Akhtar
Rs 720.00 Rs 800.00 Ex Tax :Rs 720.00
Biography Today Scientists & Inventors
By: Cherie D Abbey
Rs 9,052.50 Rs 10,650.00 Ex Tax :Rs 9,052.50
Daily Skincare Journal - From Testing New Products to Tracking Your Daily Routine, Your Guide to the Best Skin Ever!
By: Maria Del Russo
Rs 3,505.50 Rs 3,895.00 Ex Tax :Rs 3,505.50
Pandas and Other Endangered Species - A Nonfiction Companion to Magic Tree House Merlin Mission #20: A Perfect Time for Pandas
By: Mary Pope Osborne
Rs 1,270.75 Rs 1,495.00 Ex Tax :Rs 1,270.75
Middle School Get Me Out of Here (Middle School 2)
By: James Patterson
Rs 1,345.50 Rs 1,495.00 Ex Tax :Rs 1,345.50
Professional Practice: A Guide to Turning Designs into Buildings
By: N/A
Rs 300.00 Rs 600.00 Ex Tax :Rs 300.00
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The LEGO Story - How a Little Toy Sparked the World's Imagination
By: Jens Andersen
Rs 4,945.50 Rs 5,495.00 Ex Tax :Rs 4,945.50
World Order: Reflections on the Character of Nations and the Course of History
By: Henry Kissinger
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
Lost Connections: Why You’re Depressed and How to Find Hope
By: Johann Hari
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50