The Case Against Reality: How Evolution Hid the Truth from Our Eyes - Paperback
By:
-
Rs 2,205.75
- Rs 2,595.00
- 15%
You save Rs 389.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker
'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
15%
The Case Against Reality: How Evolution Hid the Truth from Our Eyes - Paperback
Rs 2,205.75 Rs 2,595.00 Ex Tax :Rs 2,205.75
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
15%
The Pakistan US Conundrum Jihadists The Military And The People The Struggle For Control
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
10%
10%
10%
10%
10%
Catch-22 - Paperback
Rs 2,065.50 Rs 2,295.00 Ex Tax :Rs 2,065.50
10%
Who Moved My Cheese
Rs 1,885.50 Rs 2,095.00 Ex Tax :Rs 1,885.50
15%
Thinking Fast and Slow
Rs 2,970.75 Rs 3,495.00 Ex Tax :Rs 2,970.75
15%
Body Mind Balancing
Rs 2,545.75 Rs 2,995.00 Ex Tax :Rs 2,545.75
10%
The Brothers Karamazov
Rs 1,705.50 Rs 1,895.00 Ex Tax :Rs 1,705.50
10%
Stumbling on Happine
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
15%
Thrive: Finding Happiness the Blue Zones Way
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
10%
The Magic
Rs 2,425.50 Rs 2,695.00 Ex Tax :Rs 2,425.50
10%
Why Men Love Bitches
Rs 3,235.50 Rs 3,595.00 Ex Tax :Rs 3,235.50
15%
The Pakistan US Conundrum Jihadists The Military And The People The Struggle For Control
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
10%
10%
10%
10%
50%
10%
15%
15%
Beyond Happiness - How Authentic Leaders Prioritize Purpose and People for Growth and Impact
Rs 1,865.75 Rs 2,195.00 Ex Tax :Rs 1,865.75
10%
15%
Aquarius: A Guided Journal - A Celestial Guide to Recording Your Cosmic Aquarius Journey
Rs 2,205.75 Rs 2,595.00 Ex Tax :Rs 2,205.75
10%
15%
Talk to Me: Amazon, Google, Apple and the Race for Voice-Controlled AI - Paperback
Rs 2,290.75 Rs 2,695.00 Ex Tax :Rs 2,290.75
15%
Conspiracy: A History of Boll*cks Theories, and How Not to Fall for Them
Rs 2,035.75 Rs 2,395.00 Ex Tax :Rs 2,035.75
10%
The Colour Bible: The definitive guide to colour in art and design
Rs 5,845.50 Rs 6,495.00 Ex Tax :Rs 5,845.50
15%
15%
The Bright Side - Why Optimists Have the Power to Change the World
Rs 3,650.75 Rs 4,295.00 Ex Tax :Rs 3,650.75
15%
15%
Leading Without Authority: How Every One of Us Can Build Trust, Create Candor, Energize Our Teams, and Make a Difference
Rs 3,395.75 Rs 3,995.00 Ex Tax :Rs 3,395.75
15%
10%
INTERNATIONAL PRIMARY COMPUTING STUDENT'S BOOK - Stage 2
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50