Hooked - How We Became Addicted to Processed Food

Availability:

In Stock

Hooked - How We Became Addicted to Processed Food

By: Michael Moss

(0)

Rs 1,440.75
Rs 1,695.00
15%

You save Rs 254.25.

Pay in 3 Installments of

Rs. 552

Due to constant currency fluctuation, prices are subject to change with or without notice.

NEW YORK TIMES BESTSELLER From the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. "The processed food industry has managed to avoid being lumped in with Big Tobacco-which is why Michael Moss's new book is so important."-Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestlé, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

Publication Date:

27/01/2022

Number of Pages::

304

Binding:

Paper Back

ISBN:

9780753556344

Categories:

Self Help

Psychology & Counseling

Sale

Chevron Pakistan

2022 Releases

Education and Reference

Non Fiction

Let's Read More FLAT 15% OFF

Sale

Let's Read More FLAT 15% OFF

Sale

Let's Read More FLAT 15% OFF

Sale

Let's Read More FLAT 15% OFF

Sale

Online Book Bazar Up To 60%

15% OFF

Book Details

Publisher Date:

27/01/2022

Number of Pages::

304

Binding:

Paper Back

ISBN:

9780753556344

Categories:

Self Help, Psychology & Counseling, Sale, Chevron Pakistan, Chevron Pakistan, 2022 Releases, Education and Reference, Non Fiction, Let's Read More FLAT 15% OFF, Sale, Let's Read More FLAT 15% OFF, Sale, Let's Read More FLAT 15% OFF, Sale, Let's Read More FLAT 15% OFF, Sale, Online Book Bazar Up To 60%, Online Book Bazar Up To 60%, 15% OFF,