The Economi Books Pocket Advertising
By: Caroline Marshall
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Rs 371.25
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Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising,
Publication Date:
07/09/2001
Number of Pages::
100
Binding:
Paper Back
ISBN:
9781861970121
Categories:
Book | |
What's in the Box? | 1 x The Economi Books Pocket Advertising |
Publisher Date:
07/09/2001
Number of Pages::
100
Binding:
Paper Back
ISBN:
9781861970121
Categories:
Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising,
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