Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
By: Jason Schreier
-
Rs 8,005.50
- Rs 8,895.00
- 10%
You save Rs 889.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
A NEW YORK TIMES BESTSELLER
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
A NEW YORK TIMES BESTSELLER
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
By: Jason Schreier
Rs 8,005.50 Rs 8,895.00 Ex Tax :Rs 8,005.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The Origins of Political Order From Prehuman Times to the French RevolutioN
By: Francis Fukuyama
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
Manning Up: How the Rise of Women Has Turned Men into Boys
By: Kay Hymowitz
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
The Obama Syndrome: Surrender At Home War Abroad
By: Tariq Ali
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
The Quest For Meaning: Developing A Philosophy Of Pluralism
By: Tariq Ramadan
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
No similar books from this author available at the moment.
The Landmark Arrian - The Campaigns of Alexander
By: Robert B. Strassler
Rs 1,909.10 Rs 2,246.00 Ex Tax :Rs 1,909.10
I Want to Die But I Still Want to Eat Tteokbokki
By: Baek Sehee
Rs 3,415.50 Rs 3,795.00 Ex Tax :Rs 3,415.50
My Hero Academia, Vol. 13: A Talk About Your Quirk: Volume 13
By: Kohei Horikoshi
Rs 2,425.50 Rs 2,695.00 Ex Tax :Rs 2,425.50
Saving Justice - Truth, Transparency, and Trust
By: James Comey
Rs 1,865.75 Rs 2,195.00 Ex Tax :Rs 1,865.75
Toxic People: Dealing With Dysfunctional Relationships
By: Tim Cantopher
Rs 1,447.50 Rs 2,895.00 Ex Tax :Rs 1,447.50
Everything Is Tuberculosis - The History and Persistence of Our Deadliest Infection
By: John Green
Rs 5,695.00 Ex Tax :Rs 5,695.00
The Destruction of Palestine Is the Destruction of the Earth
By: Andreas malm
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
Modern Classics Iron In The Soul (penguin Modern Classics)
By: Jean-Paul Sartre
Rs 3,415.50 Rs 3,795.00 Ex Tax :Rs 3,415.50
For the Best Friend Ever: The Perfect Gift to Give to Your BFF
By: Summersdale
Rs 1,615.50 Rs 1,795.00 Ex Tax :Rs 1,615.50
Benny the Blue Whale - A Descent into Story, Language and the Madness of ChatGPT
By: Andy Stanton
Rs 3,650.75 Rs 4,295.00 Ex Tax :Rs 3,650.75
Os Lile Book of Happine
By: The Editors Of O The Oprah Magazine
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
Ten Lessons for a Post-Pandemic World
By: Fareed Zakaria
Rs 3,565.75 Rs 4,195.00 Ex Tax :Rs 3,565.75
The Face of Battle - A Study of Agincourt, Waterloo and the Somme
By: John Keegan
Rs 3,140.75 Rs 3,695.00 Ex Tax :Rs 3,140.75
Deep Purpose: The Heart and Soul of High-Performance Companies
By: Ranjay Gulati
Rs 3,415.50 Rs 3,795.00 Ex Tax :Rs 3,415.50
Fragile Lives: A Heart Surgeon’s Stories of Life and Death on the Operating Table
By: Stephen Westaby
Rs 2,155.50 Rs 2,395.00 Ex Tax :Rs 2,155.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
By: Jason Schreier
Rs 8,005.50 Rs 8,895.00 Ex Tax :Rs 8,005.50