Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
-
Rs 4,755.75
- Rs 5,595.00
- 15%
You save Rs 839.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
Rs 4,755.75 Rs 5,595.00 Ex Tax :Rs 4,755.75
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The Origins of Political Order From Prehuman Times to the French RevolutioN
By: Francis Fukuyama
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
Turmoil in Muslim World : A Moment of Soul Searching
By: Iqbal Shaukat
Rs 590.75 Rs 695.00 Ex Tax :Rs 590.75
The Richer, The Poorer: Stories, Sketches and Reminiscences (Virago Modern Classics)
By: Dorothy West
Rs 1,270.75 Rs 1,495.00 Ex Tax :Rs 1,270.75
Goosebumps Horrorland Series Collection R L Stine 10 Books Set - (PB)
By: STINE R L
Rs 6,795.75 Rs 7,995.00 Ex Tax :Rs 6,795.75
IF Gift Wrap for Books - Leather Satchel (Wrapping Paper)
By: That Company Called IF UK
Rs 335.75 Rs 395.00 Ex Tax :Rs 335.75
Mr Men & Little Miss Keyrings - Mr Messy
By: That Company Called IF UK
Rs 895.50 Rs 995.00 Ex Tax :Rs 895.50
A Year At The Circus : Inside Trump's White House
By: Jon Sopel
Rs 1,297.50 Rs 2,595.00 Ex Tax :Rs 1,297.50
Your Body in Balance - The New Science of Food, Hormones and Health
By: Neal Barnard
Rs 1,695.75 Rs 1,995.00 Ex Tax :Rs 1,695.75
How to Lose a War - The Story of America's Intervention in Afghanistan
By: Amin Saikal
Rs 9,175.50 Rs 10,195.00 Ex Tax :Rs 9,175.50
Burn Before Reading - Presidents, CIA Directors, and Secret Intelligence
By: S Turner
Rs 1,422.00 Rs 1,580.00 Ex Tax :Rs 1,422.00
The Five Realms: the Legend of Podkin One-Ear
By: Kieran Larwood
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
All about the Cavalier King Charles spaniel
By: Evelyn M Booth
Rs 850.00 Rs 1,000.00 Ex Tax :Rs 850.00
Akram's War a novel of one young Muslim's journey to radicalization
By: Nadim Safdar
Rs 947.50 Rs 1,895.00 Ex Tax :Rs 947.50
Empires at War - A Short History of Modern Asia Since World War II
By: Francis Pike
Rs 1,058.25 Rs 1,245.00 Ex Tax :Rs 1,058.25
Animal Magic: 100 Original Designs: An Enchanting Colouring in Book
By: Fay Miladowska
Rs 1,705.50 Rs 1,895.00 Ex Tax :Rs 1,705.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
Rs 4,755.75 Rs 5,595.00 Ex Tax :Rs 4,755.75