Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By:
-
Rs 12,797.50
- Rs 25,595.00
- 50%
You save Rs 12,797.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product design and corporate image in an exemplary way. The design reveals a modernist formal idiom. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art. In the 1960s, the Basel office, under George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.
| Book | |
| What's in the Box? | 1 x Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970 |
50%
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
Rs 12,797.50 Rs 25,595.00 Ex Tax :Rs 12,797.50
-120x187.jpg?q6 "Zuleikha")
10%
10%
15%
10%
15%
10%
50%
100 Ideas that Changed the Web
Rs 2,097.50 Rs 4,195.00 Ex Tax :Rs 2,097.50
10%
The Web Designers Idea Book Volume 2
Rs 2,295.00 Rs 2,550.00 Ex Tax :Rs 2,295.00
15%
Weak Messages Create Bad Situations A Manifesto
Rs 5,520.75 Rs 6,495.00 Ex Tax :Rs 5,520.75
10%
Please Don't Brand My Public Space
Rs 11,695.50 Rs 12,995.00 Ex Tax :Rs 11,695.50
15%
Generative Design: Visualize, Program, and Create with Processing
Rs 7,815.75 Rs 9,195.00 Ex Tax :Rs 7,815.75
15%
The 3D Type Book
Rs 6,710.75 Rs 7,895.00 Ex Tax :Rs 6,710.75
50%
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
Rs 12,797.50 Rs 25,595.00 Ex Tax :Rs 12,797.50
10%
All Messed Up Unpredictable Graphics
Rs 1,345.50 Rs 1,495.00 Ex Tax :Rs 1,345.50
10%
Product Design Portfolio
Rs 3,055.50 Rs 3,395.00 Ex Tax :Rs 3,055.50