The Power Of Co Creation
By: Francis J. Gouillart
-
Rs 396.00
- Rs 495.00
- 20%
You save Rs 99.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.
Publication Date:
05/10/2012
Number of Pages::
288
Binding:
Paper Back
ISBN:
9781451623543
Book | |
What's in the Box? | 1 x The Power Of Co Creation |
Publisher Date:
05/10/2012
Number of Pages::
288
Binding:
Paper Back
ISBN:
9781451623543
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.
Children's Books
View AllNEW
-10%
NEW
-10%