The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind
By:
-
Rs 1,525.50
- Rs 1,695.00
- 10%
You save Rs 169.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this mysterious world, we could truly understand ourselves. For more than a century, psychologists and psychiatrists have struggled to discover what lies below our mental surface.
In The Mind Is Flat, pre-eminent behavioural scientist Nick Chater reveals that this entire enterprise is utterly misguided. Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable.
As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. And, as Chater shows us, recognising this can be liberating.
10%
The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind
Rs 1,525.50 Rs 1,695.00 Ex Tax :Rs 1,525.50
-120x187.jpg?q6 "Zuleikha")
10%
10%
15%
10%
15%
10%
10%
10%
10%
50%
10%
10%
50%
The Age of Peuaon How Marketi Ate Our Culture
Rs 3,747.50 Rs 7,495.00 Ex Tax :Rs 3,747.50
10%
The Big Idea Why Every Company Needs One
Rs 585.00 Rs 650.00 Ex Tax :Rs 585.00
60%
Elsewhere, U.S.A.: How We Got from the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
Rs 720.00 Rs 1,800.00 Ex Tax :Rs 720.00
10%
The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind
Rs 1,525.50 Rs 1,695.00 Ex Tax :Rs 1,525.50
15%
Investing for Beginners
Rs 770.10 Rs 906.00 Ex Tax :Rs 770.10
15%
Social Media (Collins Business Secrets)
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
10%
Digital Marketing
Rs 1,350.00 Rs 1,500.00 Ex Tax :Rs 1,350.00
15%
Election 2004 - How Bush Won and What You Can Expect in the Future
Rs 955.40 Rs 1,124.00 Ex Tax :Rs 955.40
10%
Traction - How Any Startup Can Achieve Rapid Customer Growth
Rs 3,595.50 Rs 3,995.00 Ex Tax :Rs 3,595.50
10%
10%
10%
50%
10%
10%
10%
Superagency - What Could Possibly Go Right with Our AI Future
Rs 5,935.50 Rs 6,595.00 Ex Tax :Rs 5,935.50
10%
Making Dogs Happy - The Expert Guide to Being Your Dog's Best Friend
Rs 2,695.50 Rs 2,995.00 Ex Tax :Rs 2,695.50