Killer Brands - Create and Market a Brand That Will Annihilate the Competition - 9781598691238

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Killer Brands - Create and Market a Brand That Will Annihilate the Competition

By: Frank Lane

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In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Publication Date:

12/04/2007

Number of Pages::

224

Binding:

Paper Back

ISBN:

9781598691238

Categories:

Business & Management

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Chevron Pakistan

Chevron Pakistan

Business & Management

Non Fiction

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Book Details

Publisher Date:

12/04/2007

Number of Pages::

224

Binding:

Paper Back

ISBN:

9781598691238

Categories:

Business & Management, Book Bazaar Upto 80% Off, Books, Sale, Chevron Pakistan, Chevron Pakistan, Business & Management, Non Fiction, 45% OFF, 11.11 Sale UPTO 90% OFF,

Description

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

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Killer Brands - Create and Market a Brand That Will Annihilate the Competition 9781598691238 Business & Management

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