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The Invisible Grail: How Brands Can Use Words To Engage With Audiences
By: John Simmons
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The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.
Publication Date:
30/01/2006
Number of Pages::
223
Binding:
Paper Back
ISBN:
9789812618320
Publisher Date:
30/01/2006
Number of Pages::
223
Binding:
Paper Back
ISBN:
9789812618320
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.
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