Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
By:
-
Rs 2,997.00
- Rs 4,995.00
- 40%
You save Rs 1,998.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.
Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.
| Book | |
| What's in the Box? | 1 x Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover |
40%
Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Rs 2,997.00 Rs 4,995.00 Ex Tax :Rs 2,997.00
-120x187.jpg?q6 "Zuleikha")
10%
25%
50%
40%
50%
40%
10%
50%
The 10 Trillion Prize Captivating thely Affluent in China and India
Rs 1,097.50 Rs 2,195.00 Ex Tax :Rs 1,097.50
40%
The Mysterious E-mail
Rs 255.00 Rs 425.00 Ex Tax :Rs 255.00
40%
Jane Eyre Laid Bare
Rs 450.00 Rs 750.00 Ex Tax :Rs 450.00
40%
Speed post
Rs 417.00 Rs 695.00 Ex Tax :Rs 417.00
25%
Trumpet
Rs 596.25 Rs 795.00 Ex Tax :Rs 596.25
25%
Manning Up: How the Rise of Women Has Turned Men into Boys
Rs 746.25 Rs 995.00 Ex Tax :Rs 746.25
10%
The Suicide Banker -
Rs 355.50 Rs 395.00 Ex Tax :Rs 355.50
10%
Invisible Lines
Rs 270.00 Rs 300.00 Ex Tax :Rs 270.00
25%
Super India -
Rs 521.25 Rs 695.00 Ex Tax :Rs 521.25
15%
KK Krazy about Khan
Rs 361.25 Rs 425.00 Ex Tax :Rs 361.25
10%
50%
The 10 Trillion Prize Captivating thely Affluent in China and India
Rs 1,097.50 Rs 2,195.00 Ex Tax :Rs 1,097.50