The Customer Differential
By: Nykamp Melinda
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"The Customer Differential" is the first book to provide a concrete game plan for delivering optimal value to your customers-through your approach to marketing, servicing, and communicating with them, as well as through the traditional means of products, price, promotion, and distributions. Step by step, you'll find the proven strategies to put CRM into action throughout your company.
Publication Date:
01/04/2012
Number of Pages::
100
Binding:
Hard Back
ISBN:
9788184975284
Book | |
What's in the Box? | 1 x The Customer Differential |
Publisher Date:
01/04/2012
Number of Pages::
100
Binding:
Hard Back
ISBN:
9788184975284
"The Customer Differential" is the first book to provide a concrete game plan for delivering optimal value to your customers-through your approach to marketing, servicing, and communicating with them, as well as through the traditional means of products, price, promotion, and distributions. Step by step, you'll find the proven strategies to put CRM into action throughout your company.