Big Vape - The Incendiary Rise of Juul
By:
-
Rs 2,375.75
- Rs 2,795.00
- 15%
You save Rs 419.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland
It began with a smoke break.
__________
THIS IS A STORY OF AMBITION AND GREED
James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.
THIS IS A STORY OF BOOM AND BUST
The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.
THIS IS A STORY OF OUR TIME
With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
__________
A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction
'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser
'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13
15%
-120x187.jpg?q6 "Zuleikha")
10%
40%
40%
40%
40%
25%
15%
Wonder Drug - The Hidden Victims of America's Secret Thalidomide Scandal
Rs 2,970.75 Rs 3,495.00 Ex Tax :Rs 2,970.75
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
10%
Beyond The Crash: Overcoming The First Crisis Of Globalisation
Rs 355.50 Rs 395.00 Ex Tax :Rs 355.50
10%
Smart Trust
Rs 1,255.50 Rs 1,395.00 Ex Tax :Rs 1,255.50
10%
Reset: How This Crisis Can Restore Our Values and Renew America
Rs 450.00 Rs 500.00 Ex Tax :Rs 450.00
10%
Powershift Knowledge Wealth And Violence at the Edge of the 21st Century
Rs 1,525.50 Rs 1,695.00 Ex Tax :Rs 1,525.50
10%
High Financier: The Lives And Time Of Siegmund Warburg
Rs 2,475.00 Rs 2,750.00 Ex Tax :Rs 2,475.00
10%
The Wizard Of Lies
Rs 2,295.00 Rs 2,550.00 Ex Tax :Rs 2,295.00
50%
Why Smart People Make Big Money Mistakes and How to Correct Them
Rs 697.50 Rs 1,395.00 Ex Tax :Rs 697.50
25%
Switch: How to change things when change is hard - (PB)
Rs 1,046.25 Rs 1,395.00 Ex Tax :Rs 1,046.25
25%
15%
Wonder Drug - The Hidden Victims of America's Secret Thalidomide Scandal
Rs 2,970.75 Rs 3,495.00 Ex Tax :Rs 2,970.75