Mindf*ck : Inside Cambridge Analytica's Plot to Break the World
By: Christopher Wylie
-
Rs 2,065.50
- Rs 2,295.00
- 10%
You save Rs 229.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
Mindf*ck : Inside Cambridge Analytica's Plot to Break the World
By: Christopher Wylie
Rs 2,065.50 Rs 2,295.00 Ex Tax :Rs 2,065.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Professor Shoshana Zuboff
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
Patrick Moores Year Book Of Astronomy 2013
By: Patrick Moore
Rs 4,245.75 Rs 4,995.00 Ex Tax :Rs 4,245.75
The Origins of Political Order From Prehuman Times to the French RevolutioN
By: Francis Fukuyama
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Professor Shoshana Zuboff
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
Patrick Moores Year Book Of Astronomy 2013
By: Patrick Moore
Rs 4,245.75 Rs 4,995.00 Ex Tax :Rs 4,245.75
No recently viewed books available at the moment.
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Mindf*ck : Inside Cambridge Analytica's Plot to Break the World
By: Christopher Wylie
Rs 2,065.50 Rs 2,295.00 Ex Tax :Rs 2,065.50
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Professor Shoshana Zuboff
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
Patrick Moores Year Book Of Astronomy 2013
By: Patrick Moore
Rs 4,245.75 Rs 4,995.00 Ex Tax :Rs 4,245.75