Hooked: How to Build Habit-Forming Products
By:
-
Rs 3,415.50
- Rs 3,795.00
- 10%
You save Rs 379.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Nir Eyal reveals how successful companies create products people can't put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
-120x187.jpg?q6 "Indistractable: How to Control Your Attention and Choose Your Life")
10%
Indistractable: How to Control Your Attention and Choose Your Life
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
-120x187.jpg?q6 "Zuleikha")
10%
15%
10%
15%
10%
15%
10%
Start With Why: How Great Leaders Inspire Everyone To Take Action
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Indistractable: How to Control Your Attention and Choose Your Life
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Never Split the Difference: Negotiating as if Your Life Depended on It
Rs 2,155.50 Rs 2,395.00 Ex Tax :Rs 2,155.50
15%
The Psychology of Money - Timeless lessons on wealth, greed, and happiness
Rs 3,820.75 Rs 4,495.00 Ex Tax :Rs 3,820.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
15%
Real Time Marketing And PR
Rs 2,592.50 Rs 3,050.00 Ex Tax :Rs 2,592.50
15%
United We Brand
Rs 2,762.50 Rs 3,250.00 Ex Tax :Rs 2,762.50
10%
Corporate Blogging in India
Rs 1,345.50 Rs 1,495.00 Ex Tax :Rs 1,345.50
10%
How to Become a Billionaire by Selling Nothing
Rs 535.50 Rs 595.00 Ex Tax :Rs 535.50
10%
Principles And Practice Of Social Marketing An International Perspective
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
15%
Brand Anarchy Managing Corporate Reputation
Rs 1,355.75 Rs 1,595.00 Ex Tax :Rs 1,355.75
15%
The Marketing Code
Rs 977.50 Rs 1,150.00 Ex Tax :Rs 977.50
10%
Tell The Truth Honesty Is Your Most Powerful Marketing Tool
Rs 6,475.50 Rs 7,195.00 Ex Tax :Rs 6,475.50
10%
Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era
Rs 13,495.50 Rs 14,995.00 Ex Tax :Rs 13,495.50
10%
Start With Why: How Great Leaders Inspire Everyone To Take Action
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Indistractable: How to Control Your Attention and Choose Your Life
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Never Split the Difference: Negotiating as if Your Life Depended on It
Rs 2,155.50 Rs 2,395.00 Ex Tax :Rs 2,155.50
15%
The Psychology of Money - Timeless lessons on wealth, greed, and happiness
Rs 3,820.75 Rs 4,495.00 Ex Tax :Rs 3,820.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50