Fashion Files: Marketing and PR
By: Maria Costantino
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This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.
Publication Date:
22/10/1998
Number of Pages::
96
Binding:
Paper Back
ISBN:
RP9780713483345
Categories:
Publisher Date:
22/10/1998
Number of Pages::
96
Binding:
Paper Back
ISBN:
RP9780713483345
Categories:
We are offering a high discount due to slightly damage.
This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.