Dataclysm
By:
-
Rs 4,245.75
- Rs 4,995.00
- 15%
You save Rs 749.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are - and how this deluge of data will transform the science of human behaviour. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In 'Dataclysm', Christian Rudder, founder of one of the world's biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking. Outrageous and illuminating, 'Dataclysm', is a portrait of our essential selves - dark, absurd, occasionally noble - and a first look at a revolution in the making
15%
15%
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
10%
Great Expectations
Rs 625.50 Rs 695.00 Ex Tax :Rs 625.50
15%
Jane Eyre Laid Bare
Rs 637.50 Rs 750.00 Ex Tax :Rs 637.50
15%
Speed post
Rs 590.75 Rs 695.00 Ex Tax :Rs 590.75
30%
Myths Illusions and Peace: Finding a New Direction for America in the Middle East
Rs 766.50 Rs 1,095.00 Ex Tax :Rs 766.50
10%
The Age Of Innocence Collins Classics
Rs 625.50 Rs 695.00 Ex Tax :Rs 625.50
10%
White Teeth
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
15%
Wuthering Heights (Collins Classics)
Rs 590.75 Rs 695.00 Ex Tax :Rs 590.75
10%
Catch-22 - Paperback
Rs 2,065.50 Rs 2,295.00 Ex Tax :Rs 2,065.50
-120x187.jpg?q6 "The Origins of Political Order From Prehuman Times to the French RevolutioN")
10%
The Origins of Political Order From Prehuman Times to the French RevolutioN
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
50%
10%
Sparring Partners - The New Collection of Gripping Legal Stories - the Number One Sunday Times Bestseller
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
15%
10%
15%
10%
10%
15%
15%
15%
15%
15%
50%
10%
15%
10%
20%
15%
15%
50%
50%
50%
10%
Fake History - Ten Great Lies and How They Shaped the World
Rs 2,785.50 Rs 3,095.00 Ex Tax :Rs 2,785.50
15%
Friends Forever Wherever Whenever - A Little Book of Big Appreciation
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
10%
Welcome to Parenthood: A Hilarious New Baby Gift for First-Time Parents
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
10%
10%
50%
15%
10%
10%
50%
15%
10%
10%
15%
50%
10%
25%
15%
Other Minds - The Octopus and the Evolution of Intelligent Life
Rs 1,610.75 Rs 1,895.00 Ex Tax :Rs 1,610.75
10%
Star Wars Movie Theater Storybook & Lightsaber Projector
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
10%
10%
10%
15%
Healing The Emptiness: A Guide To Emotional And Spiritual Well Being
Rs 1,444.15 Rs 1,699.00 Ex Tax :Rs 1,444.15
15%
10%
10%
15%
15%