- Home
- Categories
- Non Fiction
- Education and Reference
- Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
-
Rs 4,755.75
- Rs 5,595.00
- 15%
You save Rs 839.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
Rs 4,755.75 Rs 5,595.00 Ex Tax :Rs 4,755.75
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The Origins of Political Order From Prehuman Times to the French RevolutioN
By: Francis Fukuyama
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
Little Wild Animals: A Finger Wiggle Book (Finger Wiggle Books)
By: Sally Symes
Rs 1,615.50 Rs 1,795.00 Ex Tax :Rs 1,615.50
Freckles: The must read new novel from the Sunday Times bestselling author of PS I Love You
By: Cecelia Ahern
Rs 1,947.50 Rs 3,895.00 Ex Tax :Rs 1,947.50
Main Tobbha to Karna Chata Hon Lekin?
By: Mohammad Bin Salhi al Munjad
Rs 150.45 Rs 177.00 Ex Tax :Rs 150.45
Pakistan, Institutional Instability & Underdevelopment State, People and Consciousness
By: Akmal Hussain
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
The Chalk Pit - The Dr Ruth Galloway Mysteries 9
By: Elly Griffiths
Rs 2,120.75 Rs 2,495.00 Ex Tax :Rs 2,120.75
Francesco Clemente: nostalgia, utopia
By: Peter Lamborn Wilson
Rs 3,547.50 Rs 7,095.00 Ex Tax :Rs 3,547.50
Round and Round the Garden (Favourite Nursery Rhymes)
By: Wendy Straw
Rs 397.50 Rs 795.00 Ex Tax :Rs 397.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By: Paul Harrison
Rs 4,755.75 Rs 5,595.00 Ex Tax :Rs 4,755.75