Sensory Marketing
By: B. Hultén
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Publication Date:
21/05/2009
Number of Pages::
196
Binding:
Hard Back
ISBN:
9780230576575
Publisher Date:
21/05/2009
Number of Pages::
196
Binding:
Hard Back
ISBN:
9780230576575
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.