Purple Cow - Transform Your Business by Being Remarkable
By:
-
Rs 2,795.00
Due to constant currency fluctuation, prices are subject to change with or without notice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
10%
This is Marketing: You Can’t Be Seen Until You Learn To See
Rs 3,865.50 Rs 4,295.00 Ex Tax :Rs 3,865.50
10%
-120x187.jpg?q6 "Zuleikha")
20%
10%
10%
20%
-Paperback-120x187.jpg?q6 "The 33 Strategies of War (The Robert Greene Collection) - Paperback")
10%
The Mysterious E-mail
Rs 382.50 Rs 425.00 Ex Tax :Rs 382.50
The Black Swan The Impact Of The Highly Improbable
Rs 3,295.00 Ex Tax :Rs 3,295.00
10%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,215.00 Rs 1,350.00 Ex Tax :Rs 1,215.00
20%
The Credit Crunch
Rs 316.00 Rs 395.00 Ex Tax :Rs 316.00
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,795.00 Ex Tax :Rs 2,795.00
Smart Trust
Rs 1,395.00 Ex Tax :Rs 1,395.00
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 795.00 Ex Tax :Rs 795.00
20%
Cracking Difficult Competitors
Rs 360.00 Rs 450.00 Ex Tax :Rs 360.00
20%
The Gods That Falled
Rs 280.00 Rs 350.00 Ex Tax :Rs 280.00