- Home
- Categories
- Non Fiction
- Business & Management
- OBD: Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion
OBD: Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion
By: Lucas Conle
-
Rs 822.25
- Rs 1,495.00
- 45%
You save Rs 672.75.
Due to constant currency fluctuation, prices are subject to change with or without notice.
From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.
From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.