Tell to Win - Connect, Persuade, and Triumph with the Hidden Power of Story
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In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
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Tell to Win - Connect, Persuade, and Triumph with the Hidden Power of Story
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