- Home
- Business & Management
- Books on E-commerce
- Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
By: Fraser P.Seitel
-
Rs 1,271.25
- Rs 1,695.00
- 25%
You save Rs 423.75.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don’ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.
Publication Date:
17/09/2013
Number of Pages::
100
Binding:
Paper Back
ISBN:
9781137278708
Book | |
What's in the Box? | 1 x Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World |
Publisher Date:
17/09/2013
Number of Pages::
100
Binding:
Paper Back
ISBN:
9781137278708
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don’ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.
Tags:
Children's Books
View AllWorld War II - A Nonfiction Companion to Magic Tree House Super Edition #1: World at War, 1944
By: Mary Pope Osborne
Rs 1,185.75
Rs 1,395.00
NEW
-15%
Marvel - Spider-man, Avengers, Black Panther, and More! Sound Storybook Treasury - PI Kids (Play-a-Sound)
By: PI Kids
Rs 3,746.25
Rs 4,995.00
NEW
-25%