All Marketers are Liars
By:
-
Rs 3,145.50
- Rs 3,495.00
- 10%
You save Rs 349.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
10%
This is Marketing: You Can’t Be Seen Until You Learn To See
Rs 3,865.50 Rs 4,295.00 Ex Tax :Rs 3,865.50
15%
15%
15%
10%
10%
Purple Cow - Transform Your Business by Being Remarkable
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
10%
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
10%
Purple Cow - Transform Your Business by Being Remarkable
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
-120x187.jpg?q6 "The Origins of Political Order From Prehuman Times to the French RevolutioN")
10%
The Origins of Political Order From Prehuman Times to the French RevolutioN
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
15%
Manning Up: How the Rise of Women Has Turned Men into Boys
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
15%
Dosa Delights
Rs 42.50 Rs 50.00 Ex Tax :Rs 42.50
15%
The Obama Syndrome: Surrender At Home War Abroad
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
15%
Picnic Meals
Rs 42.50 Rs 50.00 Ex Tax :Rs 42.50
15%
The Quest For Meaning: Developing A Philosophy Of Pluralism
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
NorthEastern Indian Recipes
Rs 50.00 Ex Tax :Rs 50.00
Prawn Recipes
Rs 50.00 Ex Tax :Rs 50.00
Bengali Festival Sweets
Rs 50.00 Ex Tax :Rs 50.00
10%
Purple Cow - Transform Your Business by Being Remarkable
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
50%
50%
10%
The Feel Good Home - A Practical Guide to Conscious Living
Rs 8,095.50 Rs 8,995.00 Ex Tax :Rs 8,095.50
15%
Retail Recovery - How Creative Retailers Are Winning in Their Post-Apocalyptic World
Rs 2,205.75 Rs 2,595.00 Ex Tax :Rs 2,205.75
15%
10%
10%
This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions (Popup Book for Kids and Adults, Interactive Planetarium Book, Cool Books for Adults)
Rs 10,795.50 Rs 11,995.00 Ex Tax :Rs 10,795.50
10%
10%
10%
15%
15%
10%
10%
10%
50%
10%
15%
Printing Design for Graphic Designers - An Inspirational Guide to Special Production Techniques and Finishes
Rs 8,495.75 Rs 9,995.00 Ex Tax :Rs 8,495.75
15%
15%
Market Neutral Investing - Build Consistent Low-Risk Profits by Creating Your Own Hedged Portfolio
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
10%