Unlocking the Customer Value Chain
By:
-
Rs 6,396.00
- Rs 7,995.00
- 20%
You save Rs 1,599.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo.
For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.
In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain.
20%
-120x187.jpg?q6 "Zuleikha")
10%
25%
50%
40%
50%
40%
40%
The Mysterious E-mail
Rs 255.00 Rs 425.00 Ex Tax :Rs 255.00
10%
Myths Illusions and Peace: Finding a New Direction for America in the Middle East
Rs 985.50 Rs 1,095.00 Ex Tax :Rs 985.50
-120x187.jpg?q6 "The Origins of Political Order From Prehuman Times to the French RevolutioN")
10%
The Origins of Political Order From Prehuman Times to the French RevolutioN
Rs 3,505.50 Rs 3,895.00 Ex Tax :Rs 3,505.50
25%
Manning Up: How the Rise of Women Has Turned Men into Boys
Rs 746.25 Rs 995.00 Ex Tax :Rs 746.25
10%
Dosa Delights
Rs 45.00 Rs 50.00 Ex Tax :Rs 45.00
10%
The Obama Syndrome: Surrender At Home War Abroad
Rs 1,165.50 Rs 1,295.00 Ex Tax :Rs 1,165.50
15%
Picnic Meals
Rs 42.50 Rs 50.00 Ex Tax :Rs 42.50
15%
The Quest For Meaning: Developing A Philosophy Of Pluralism
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
10%
NorthEastern Indian Recipes
Rs 45.00 Rs 50.00 Ex Tax :Rs 45.00