The Art of Promotion: Creating Distinction Through Innovative Production Techniques

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The Art of Promotion: Creating Distinction Through Innovative Production Techniques

By: Lisa L Cyr

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For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

Publication Date:

19/06/2003

Number of Pages::

158

Binding:

Paper Back

ISBN:

RP9781592531868

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Art. Design and Architecture

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What's in the Box?	1 x The Art of Promotion: Creating Distinction Through Innovative Production Techniques

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