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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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Buyology How Everything We Believe About Why We Buy Is Wrong
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Sales Encyclopedia The Most Comprehensive How To Guide On Selling
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Brand Society
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Why Nations Fail The Origins of Power Prosperity and Poverty
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The 10 Trillion Prize Captivating thely Affluent in China and India
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Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process
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Poor Economics: The Surprising Truth about Life on Less Than $1 a Day
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Switch: How to change things when change is hard - (PB)
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The Economics Book
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The Great Degeneration: How Institutions Decay and Economies Die
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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Buyology How Everything We Believe About Why We Buy Is Wrong
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