The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
By:
-
Rs 1,271.25
- Rs 1,695.00
- 25%
You save Rs 423.75.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
25%
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
Rs 1,271.25 Rs 1,695.00 Ex Tax :Rs 1,271.25
25%
The Curse of Bigness - How Corporate Giants Came to Rule the World
Rs 1,421.25 Rs 1,895.00 Ex Tax :Rs 1,421.25
-120x187.jpg?q6 "Zuleikha")
10%
40%
40%
40%
40%
25%
The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood
Rs 2,096.25 Rs 2,795.00 Ex Tax :Rs 2,096.25
25%
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rs 1,271.25 Rs 1,695.00 Ex Tax :Rs 1,271.25
25%
40%
The Mysterious E-mail
Rs 255.00 Rs 425.00 Ex Tax :Rs 255.00
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
10%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,215.00 Rs 1,350.00 Ex Tax :Rs 1,215.00
10%
The Credit Crunch
Rs 355.50 Rs 395.00 Ex Tax :Rs 355.50
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Smart Trust
Rs 1,255.50 Rs 1,395.00 Ex Tax :Rs 1,255.50
10%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 715.50 Rs 795.00 Ex Tax :Rs 715.50
10%
Cracking Difficult Competitors
Rs 405.00 Rs 450.00 Ex Tax :Rs 405.00
10%
The Gods That Falled
Rs 315.00 Rs 350.00 Ex Tax :Rs 315.00
25%
The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood
Rs 2,096.25 Rs 2,795.00 Ex Tax :Rs 2,096.25
25%
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rs 1,271.25 Rs 1,695.00 Ex Tax :Rs 1,271.25
25%