Magician in the Desert: Story of Meru Cabs
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This is a journey into the first rate mind of Neeraj Gupta, whose meteoric rise made him, at 32 years of age, the founder and Managing Director of India’s first and largest owned radio Taxi Company, Meru Cab Company Pvt. Ltd. Neeraj Gupta has asserted himself as a messianic entrepreneur in India. Armed with only a basic commerce degree, married without a job in hand, he plunged into the unchartered territory of the transportation service in India. In 1997, he opened a garage with the borrowed seed Capital of Rs. 50,000, by 2011, had created an empire valued at Rs. 2,000 crore. What must be done when one has limited financial resources at one’s disposal? What were Mr. Gupta’s philosophies to manage the toughest of people? How did he face the bullies and challenges he encountered in real life? How must one think through complex situations? The book deciphers his thoughts, actions and philosophies in layers that can be put into practical application by every entrepreneur venturing into any business with limited resources to achieve quantum success, every Indian wanting to know his success story.
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