Harvard Business Review on Increasing Customer Loyalty
By: Harvard Business Review
-
Rs 1,196.25
- Rs 1,595.00
- 25%
You save Rs 398.75.
Due to constant currency fluctuation, prices are subject to change with or without notice.
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Publication Date:
11/04/2011
Number of Pages::
240
Binding:
Hard Back
ISBN:
9781422162521
Publisher Date:
11/04/2011
Number of Pages::
240
Binding:
Hard Back
ISBN:
9781422162521
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value