The Invisible Gorilla and Other Ways Our Intuition Deceives Us
By:
-
Rs 2,245.50
- Rs 2,495.00
- 10%
You save Rs 249.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla.
As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why:
honest eyewitness testimony can convict innocent defendants
expert money managers suddenly lose billions
Homer Simpson has much to teach you about clear thinking
Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.
10%
The Invisible Gorilla and Other Ways Our Intuition Deceives Us
Rs 2,245.50 Rs 2,495.00 Ex Tax :Rs 2,245.50
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
15%
15%
Why I Left Goldman SachsOr How the Worlds Most Powerful Bank Made a Killing But Lost Its SoulA Wall Street Story
Rs 1,015.75 Rs 1,195.00 Ex Tax :Rs 1,015.75
15%
Linked: How Everything Is Connected to Everything Else and What It Means for Business Science and Everyday Life
Rs 1,355.75 Rs 1,595.00 Ex Tax :Rs 1,355.75
15%
50%
60%
Judgment of Paris: California vs France and the 1976 Wine Tasting That Changed the World
Rs 792.00 Rs 1,980.00 Ex Tax :Rs 792.00
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
15%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,147.50 Rs 1,350.00 Ex Tax :Rs 1,147.50
15%
The Credit Crunch
Rs 335.75 Rs 395.00 Ex Tax :Rs 335.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,695.50 Rs 2,995.00 Ex Tax :Rs 2,695.50
50%
Smart Trust
Rs 1,147.50 Rs 2,295.00 Ex Tax :Rs 1,147.50
15%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 675.75 Rs 795.00 Ex Tax :Rs 675.75
15%
Cracking Difficult Competitors
Rs 382.50 Rs 450.00 Ex Tax :Rs 382.50
15%
The Gods That Falled
Rs 297.50 Rs 350.00 Ex Tax :Rs 297.50
Building Social Business The New Kind Of Capitalism That Serves Humanitys Most Pressing Needs
Rs 400.00 Ex Tax :Rs 400.00
15%
15%
Why I Left Goldman SachsOr How the Worlds Most Powerful Bank Made a Killing But Lost Its SoulA Wall Street Story
Rs 1,015.75 Rs 1,195.00 Ex Tax :Rs 1,015.75
15%
Linked: How Everything Is Connected to Everything Else and What It Means for Business Science and Everyday Life
Rs 1,355.75 Rs 1,595.00 Ex Tax :Rs 1,355.75
15%
50%
60%
Judgment of Paris: California vs France and the 1976 Wine Tasting That Changed the World
Rs 792.00 Rs 1,980.00 Ex Tax :Rs 792.00
50%
10%
15%
15%
15%
The Paris Connection: Escape to Paris with the funny, romantic and feel-good love story of 2022!
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
10%
10%
15%
10%
10%
Travellers in the Golden Realm - How Mughal India Connected England to the World
Rs 3,415.50 Rs 3,795.00 Ex Tax :Rs 3,415.50
10%
10%
10%
15%
Gwendys Final Task: Volume 3 (Gwendy's Button Box Trilogy)
Rs 2,545.75 Rs 2,995.00 Ex Tax :Rs 2,545.75
50%
10%
15%
From a Certain Point of View - The Empire Strikes Back (Star Wars)
Rs 2,205.75 Rs 2,595.00 Ex Tax :Rs 2,205.75
10%
10%
15%
15%
15%
15%
15%
50%
Einstein the Penguin: The perfect new children’s book for 2022 – ‘a delight’ SUNDAY TIMES
Rs 1,447.50 Rs 2,895.00 Ex Tax :Rs 1,447.50
15%
15%
50%
10%
The Bad Guys Movie - The Biggest, Baddest Fill-In Book Ever!
Rs 1,075.50 Rs 1,195.00 Ex Tax :Rs 1,075.50
50%
15%
10%
15%
Phosphorescence: On awe, wonder & things that sustain you when the world goes dark
Rs 1,355.75 Rs 1,595.00 Ex Tax :Rs 1,355.75