Seamless: A Hero's Journey of Digital Disruption, Adaptation and Human Transformation
By:
-
Rs 1,816.50
- Rs 2,595.00
- 30%
You save Rs 778.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Achieve brand success with smarter change management and seamless transformation
Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business.
The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.
- Design away the friction with transformative customer experiences
- Weave disparate channels and parts of a brand together into a seamless whole
- Take an integrative, rather than additive, approach to communications
- Achieve the highest level of customer intimacy, the key to customer loyalty
- Drive seamless change inside your organisation by designing journeys of constant adaptation
Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
30%
Seamless: A Hero's Journey of Digital Disruption, Adaptation and Human Transformation
Rs 1,816.50 Rs 2,595.00 Ex Tax :Rs 1,816.50
-120x187.jpg?q6 "Zuleikha")
10%
25%
50%
40%
50%
40%
40%
The Mysterious E-mail
Rs 255.00 Rs 425.00 Ex Tax :Rs 255.00
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
20%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,080.00 Rs 1,350.00 Ex Tax :Rs 1,080.00
15%
The Credit Crunch
Rs 335.75 Rs 395.00 Ex Tax :Rs 335.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Smart Trust
Rs 1,255.50 Rs 1,395.00 Ex Tax :Rs 1,255.50
25%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 596.25 Rs 795.00 Ex Tax :Rs 596.25
20%
Cracking Difficult Competitors
Rs 360.00 Rs 450.00 Ex Tax :Rs 360.00
10%
The Gods That Falled
Rs 315.00 Rs 350.00 Ex Tax :Rs 315.00