How Innovation Works
By:
-
Rs 1,185.75
- Rs 1,395.00
- 15%
You save Rs 209.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.
-120x187.jpg?q6 "How Innovation Works")
50%
15%
10%
10%
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
15%
The Genius Within: Smart Pills, Brain Hacks and Adventures in Intelligence
Rs 1,440.75 Rs 1,695.00 Ex Tax :Rs 1,440.75
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
15%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,147.50 Rs 1,350.00 Ex Tax :Rs 1,147.50
15%
The Credit Crunch
Rs 335.75 Rs 395.00 Ex Tax :Rs 335.75
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,695.50 Rs 2,995.00 Ex Tax :Rs 2,695.50
50%
Smart Trust
Rs 1,147.50 Rs 2,295.00 Ex Tax :Rs 1,147.50
15%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 675.75 Rs 795.00 Ex Tax :Rs 675.75
15%
Cracking Difficult Competitors
Rs 382.50 Rs 450.00 Ex Tax :Rs 382.50
15%
The Gods That Falled
Rs 297.50 Rs 350.00 Ex Tax :Rs 297.50
Building Social Business The New Kind Of Capitalism That Serves Humanitys Most Pressing Needs
Rs 400.00 Ex Tax :Rs 400.00
15%
The Genius Within: Smart Pills, Brain Hacks and Adventures in Intelligence
Rs 1,440.75 Rs 1,695.00 Ex Tax :Rs 1,440.75
15%
10%
-120x187.jpg?q6 "The Picture of Dorian Gray")
10%
10%
15%
15%
Blind Spot: The Secret History of American Counterterrorism
Rs 1,827.50 Rs 2,150.00 Ex Tax :Rs 1,827.50
15%
15%
15%
15%
Abolish the Family - A Manifesto for Care and Liberation
Rs 1,865.75 Rs 2,195.00 Ex Tax :Rs 1,865.75
10%
Dreamland - A 500-Piece Jigsaw Puzzle and Stickers : Jigsaw Puzzles for Adults
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
-120x187.jpg?q6 "KAHAY FAQIR: FREE DVD INSIDE (HB)")
20%
15%
The Corridor of Uncertainty: How Cricket Mended a Torn Nation -
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
10%
Women who Run with the Wolves - Contacting the Power of the Wild Woman
Rs 3,415.50 Rs 3,795.00 Ex Tax :Rs 3,415.50
10%
Ten Cities That Led the World - From Ancient Metropolis to Modern Megacity
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50