Research Methods For Management

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Research Methods For Management

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Research Methods For Management

By: DR S Shajahan

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Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.

Publication Date:

30/11/-0001

Number of Pages::

100

Binding:

Paper Back

ISBN:

9788172244910

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Business & Management

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Book Details

Publisher Date:

30/11/-0001

Number of Pages::

100

Binding:

Paper Back

ISBN:

9788172244910

Categories:

Book Bazaar Upto 80% Off, Books, Sale, Chevron Pakistan, Business & Management, Non Fiction, 45% OFF, 11.11 Sale UPTO 90% OFF,

Description

Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.

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