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- The Curse of the Mogul - What's Wrong with the World's Leading Media Companies
The Curse of the Mogul - What's Wrong with the World's Leading Media Companies
By: Jonathan A. Knee
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We're
offering a high discount on this book as it is slightly damaged
Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.
Publication Date:
30/11/-0001
Number of Pages::
304
Binding:
Hard Back
ISBN:
RP9781591842644
Publisher Date:
30/11/-0001
Number of Pages::
304
Binding:
Hard Back
ISBN:
RP9781591842644
We're
offering a high discount on this book as it is slightly damaged
Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.
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