BlackBerry Planet
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BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.
BlackBerry Planet tells the behind–the–scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co–CEO Jim Balsillie together have been the driving force behind the RIM story.
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