United We Brand

Eid Savings on 5K & 10K — Promo Codes:

EIDI500 | EIDI1000

Availability:

In Stock

United We Brand

By: Mike Moser

(0)

Rs 2,762.50
Rs 3,250.00
15%

You save Rs 487.50.

Pay in 3 Installments of

Rs. 1,059

Due to constant currency fluctuation, prices are subject to change with or without notice.

Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.

Publication Date:

04/04/2003

Number of Pages::

100

Binding:

Hard Back

ISBN:

9781578517985

Categories:

Sales & Marketing

Books

Sale

Chevron Pakistan

Business & Management

Non Fiction

Harvard Business Review

Online Book Bazar Up To 60%

15% OFF

Book
What's in the Box?	1 x United We Brand

Book Details

Publisher Date:

04/04/2003

Number of Pages::

100

Binding:

Hard Back

ISBN:

9781578517985

Categories:

Sales & Marketing, Books, Sale, Chevron Pakistan, Business & Management, Non Fiction, Harvard Business Review, Online Book Bazar Up To 60%, 15% OFF,

Description

Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.

Customer Reviews

Goodreads Reviews

Tags:

United We Brand 9781578517985 Sales & Marketing

Recommended

More From This Author

People Also Bought

10%

Brand Leadership

By: David A. Aaker

Rs 2,425.50 Rs 2,695.00 Ex Tax :Rs 2,425.50

15%

The Meaningful Brand: How Strong Brands Make More Money

By: Nigel Hollis

Rs 2,375.75 Rs 2,795.00 Ex Tax :Rs 2,375.75