The Little Know-it-all: Common Sense for Designers
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What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material? The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. it is an indispensable manual of the knowledge currently required of designers as the evolution of media redefines their role and expands the disciplined in which they must be competent. Divided into seven chapters Design, Typography, Digital Media, Production, Marketing, Law and Organisation, the book offers concise analysis as well as explanations of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities. With its thematic structure and resourceful index, The Little Know-It-All is a clever and comprehensive collection of essential practical information. Complete with graphics and illustrations supplementing the texts, it is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.
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