Service Quality Management In Hospitality And Tourism
By: Kandampully Moke & Beverley
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Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality and tourism. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality & Tourism highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications. Topics covered include:services managementmarketing
operations management
human resources management
service quality management
Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world.
Publication Date:
25/05/2009
Number of Pages::
100
Binding:
Paper Back
ISBN:
9788179927434
Book | |
What's in the Box? | 1 x Service Quality Management In Hospitality And Tourism |
Publisher Date:
25/05/2009
Number of Pages::
100
Binding:
Paper Back
ISBN:
9788179927434
Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality and tourism. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality & Tourism highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications. Topics covered include:services managementmarketing
operations management
human resources management
service quality management
Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world.