Secrets Of The Moneylab How Understanding People Will Increase Your Profits
By: Kay Yut Chen And Marina Krakovsky
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Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?
Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.
Publication Date:
04/08/2011
Number of Pages::
100
Binding:
Paper Back
ISBN:
9780670919451
Book | |
What's in the Box? | 1 x Secrets Of The Moneylab How Understanding People Will Increase Your Profits |
Publisher Date:
04/08/2011
Number of Pages::
100
Binding:
Paper Back
ISBN:
9780670919451
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?
Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.
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