Samrup Rachna
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A step further into the unexplored realm of script combinations is “Samrup Rachna”; an avant-garde minimalist technique in which the lines etched on the parchment qualify the pictorial denotation of the word. Coined “Samrup Rachna” by Dr Anwer, it is Sanskrit for similarity or congruence. This method thrives on the perfect combination of Hindi and Urdu written expression aimed at an artistic revelation of the “signified” through the “signifier”. What is signified is the surfacing design or “Rachna”. Artistic allowance welds the two scripts in the unconventional role of double signifiers. The picture, incomplete in one script tugs the cords of the sister script. Nothing short of a startling epiphany is the image of the word unfurled before the onlooker whilst remaining faithful to the conventional lines of the script units. Language is invoked as the magic dust of the conjuring artist. The merger of the two scripts defies the abstract connection between word and object; thus armed, the artist ingeniously cracks the language code. From the narrow straits of the scripted maze emerges the unusual assemblage of “Samrup Rachna”- from robbers to revolutions and hermitages…it is all there.
Publication Date:
01/12/2015
Number of Pages::
100
Binding:
Hard Back
ISBN:
9789698499037
Book | |
What's in the Box? | 1 x Samrup Rachna |
Publisher Date:
01/12/2015
Number of Pages::
100
Binding:
Hard Back
ISBN:
9789698499037
A step further into the unexplored realm of script combinations is “Samrup Rachna”; an avant-garde minimalist technique in which the lines etched on the parchment qualify the pictorial denotation of the word. Coined “Samrup Rachna” by Dr Anwer, it is Sanskrit for similarity or congruence. This method thrives on the perfect combination of Hindi and Urdu written expression aimed at an artistic revelation of the “signified” through the “signifier”. What is signified is the surfacing design or “Rachna”. Artistic allowance welds the two scripts in the unconventional role of double signifiers. The picture, incomplete in one script tugs the cords of the sister script. Nothing short of a startling epiphany is the image of the word unfurled before the onlooker whilst remaining faithful to the conventional lines of the script units. Language is invoked as the magic dust of the conjuring artist. The merger of the two scripts defies the abstract connection between word and object; thus armed, the artist ingeniously cracks the language code. From the narrow straits of the scripted maze emerges the unusual assemblage of “Samrup Rachna”- from robbers to revolutions and hermitages…it is all there.
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